Principal UX Designer, Fire TV and Tablet UX Design

This is a strategic, hands-on role where you'll be the expert in what's possible across a wide variety of supported products like smart TVs, streaming devices, and tablets. You'll design for the distinct contexts of communal living room experiences versus personal tablet interactions, balancing entertainment-focused use cases with productivity-driven workflows. Your mission is to create, explore and bring to life familiar, harmonious experiences that feel native to each product line while integrating Alexa's agentic capabilities as a natural extension of the user interface—ensuring AI assistance enhances rather than disrupts the core experience across our evolving ecosystem. You'll collaborate across product lines including Alexa, Prime Video and Kindle to promote Amazon's flywheel effect and deliver "magical together" customer experiences that showcase the power of our integrated services.

Key job responsibilities
This role is for a hands-on leader who establishes a vision and strategy, scales their impact by empowering other designers on the team, and is a key contributor to design artifacts. You will develop strong relationships with fellow Design Leaders and partner closely with Product and Engineering counterparts throughout the product development process to launch bar-raising experiences for customers around the world.

* Vision Setting: Define and prototype the future of agentic integrations across Fire TV and Tablet experiences, focusing on how AI transforms product experiences
* Cross-Endpoint Design: Create harmonized experiences that integrate seamlessly across teams, platforms, and device types
* Systems & Visual Design: Lead end-to-end design from concept through UI, systems design, and prototyping—working across design verticals to evolve and scale product design systems and visual languages
* Strategic Partnership: Collaborate with and influence stakeholders at Director and VP level, serving as a strong customer and design advocate as well as bar raiser for quality of work
* Customer-Centered Innovation: Analyze customer problems, needs and insights to craft delightful solutions that meet measurable customer outcomes and business goals, creating user-centered designs by considering market analysis, customer feedback, site metrics, and usability findings
* Thought Leadership: Serve as a design partner, thought leader and creative director, contributing to strategic direction and execution
* Hands-On Execution: Quickly yet thoroughly create process flows, wireframes, and visual design mockups to effectively conceptualize and communicate detailed interaction behaviors, articulating clear customer “mental models” and systems architectures
* Collaboration: Partner with development teams to build experiences—provide appropriate design specifications, create assets, and review finished interfaces * Experience with AI/generative AI product design a plus
* Experience with TV/streaming interfaces/10 ft design a plus
* Experience designing operating systems (e.g., Windows, Android, IOS)
* Experience designing on Android or Google Mobile System (GMS)
* Experience operationalizing ambitious design concepts into an executable roadmap of meaningful experience improvements
* Proficiency with modern design tools (Figma, prototyping tools, AI design tools, vibe coding)
* Development knowledge (HTML/CSS, JavaScript) is a plus

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 164,000.00 - 221,800.00 USD annually