Senior ABM Manager

<div class="content-intro"><p>From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.</p></div><p><span style="font-size: 10pt;"><strong>About the Role</strong></span></p> <p><span style="font-size: 10pt;">Fivetran powers the modern data stack for thousands of companies through automated, reliable data pipelines.</span></p> <p><span style="font-size: 10pt;">We’re hiring a Senior Revenue Marketing Manager - Expansion &amp; ABM to join our Revenue Marketing, Expansion team. This role will own and scale account-based and lifecycle programs across our Commercial customer segment, with a clear mandate to drive product adoption, expansion pipeline, net revenue retention, and account growth.</span></p> <p><span style="font-size: 10pt;">This is a highly cross-functional, revenue-impacting role partnering closely with Sales, Customer Success, Business Development, Regional Marketing, Product Marketing, and Product to design and execute programs that directly influence expansion and retention outcomes.</span></p> <p><span style="font-size: 10pt;">You’ll play a critical role in helping customers realize value faster, expand into new use cases, and grow their Fivetran footprint over time.</span></p> <p><span style="font-size: 10pt;">This is a full-time, hybrid position based out of our Denver, CO office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team</span></p> <p><span style="font-size: 10pt;"><strong>Technologies You’ll Use</strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Demandbase, Webflow, Marketo, Mutiny, Postal.io, Salesforce, and Looker</span></li> </ul> <p><span style="font-size: 10pt;"><strong>What You’ll Do</strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Own the expansion-focused ABM strategy for Commercial customer accounts across the full post-sale lifecycle</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Build and scale 1:1, 1:few, and 1:many ABM programs to drive expansion pipeline, cross-sell, and multi-product adoption</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Partner with Sales and Customer Success to align programs to account plans, expansion motions, and revenue targets</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Design multi-channel lifecycle campaigns to accelerate time-to-value, increase product adoption, and improve retention</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Activate personalized expansion and cross-sell plays using product usage data, intent signals, and buying indicators</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Deliver tailored account experiences, including personalized campaigns, content, and microsites</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Optimize programs using engagement, product, and revenue performance data</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Measure and report on impact across expansion pipeline, closed-won expansion, net revenue retention, and churn reduction</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Partner with analytics and operations to ensure accurate attribution and revenue impact tracking</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Drive experimentation and apply best practices to continuously improve expansion and lifecycle performance</span></li> </ul> <p><span style="font-size: 10pt;"><strong>Skills We’re Looking For</strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">5+ years of B2B marketing experience, with a strong focus on ABM, customer lifecycle, or revenue marketing</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Proven track record driving expansion pipeline, account growth, and revenue outcomes</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Deep understanding of post-sale lifecycle marketing, account-based strategy, and expansion motions</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Hands-on experience with ABM and marketing platforms (Demandbase, RollWorks, Marketo, Salesforce, etc.)</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Strong ability to partner with Sales and Customer Success on revenue-driven account strategies</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Excellent written and verbal communication skills</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Highly organized and comfortable managing multiple high-impact initiatives</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Data-driven mindset with the ability to turn insights into revenue programs</span></li> </ul> <p><span style="font-size: 10pt;"><strong>Bonus Skills​</strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Demandbase Certification</span><br><br><span style="font-size: 10pt;">#LI-HYBRID #LI-JC1</span></li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>The compensation range displayed on this job posting reflects the minimum and maximum target for new hire compensation for the target position and level, and may include sales incentives or target bonuses depending on the role. &nbsp;Our compensation ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual compensation is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The compensation range is subject to change and may be modified in the future. Your recruiter can share more about the specific compensation range for your location during the hiring process.</p></div><div class="title">Denver Pay Range</div><div class="pay-range"><span>$126,896</span><span class="divider">&mdash;</span><span>$158,620 USD</span></div></div></div><div class="content-conclusion"><p>&nbsp;</p> <p class="p-rich_text_section" style="line-height: 1.3;"><strong data-stringify-type="bold">Perks and Benefits</strong></p> <ul> <li>100% employer-paid medical insurance<strong>*</strong></li> <li>Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off</li> <li>RSU stock grants*</li> <li>Professional development and training opportunities</li> <li>Company virtual happy hours, free food, and fun team-building activities</li> <li>Monthly cell phone stipend</li> <li>Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.</li> </ul> <p style="line-height: 1.3;"><em><strong>*</strong>May vary by country and worker type - please reach out to your recruiter for more information</em></p> <p style="line-height: 1.3;"><em>Click <a href="https://drive.google.com/drive/folders/1CdawUwjo1Q1B7ghZJ_owdmmHB8VtqhBu?usp=sharing" target="_blank">here</a> to learn more about Fivetran's Benefits by Region.</em></p> <hr> <p style="line-height: 1.3;">We’re honored to be <a class="c-link" href="https://fivetran.com/blog/hvr-acquisition-series-d" target="_blank" data-stringify-link="https://fivetran.com/blog/hvr-acquisition-series-d" data-sk="tooltip_parent">valued at over $5.6 billion</a>, but more importantly, we’re proud of our&nbsp;<a class="c-link" href="https://fivetran.com/culture" target="_blank" data-stringify-link="https://fivetran.com/culture" data-sk="tooltip_parent">core values of Get Stuck In, Do the Right Thing, and One Team, One Dream</a>. Read about us in&nbsp;<a class="c-link" href="https://fivetran-com.s3.amazonaws.com/news/forbes-aug-sept-2022-digital-reprint-10-21-22.pdf" target="_blank" data-stringify-link="https://fivetran-com.s3.amazonaws.com/news/forbes-aug-sept-2022-digital-reprint-10-21-22.pdf" data-sk="tooltip_parent">Forbes</a>.&nbsp; &nbsp; &nbsp;</p> <p style="line-height: 1.3;">Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion &amp; belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.</p> <p style="line-height: 1.3;">To learn more about Fivetran’s culture and what it’s like to be part of the team, <a href="https://www.youtube.com/watch?v=xlhtp4dGh8o" target="_blank">click here</a> and enjoy our video.</p> <p style="line-height: 1.3;">To learn more about our candidate privacy policy, you can <a href="https://fivetran.com/candidate-privacy" target="_blank">read our statement here</a>.</p> <hr> <p style="line-height: 1.3;"><em>We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this <a href="https://forms.gle/V7k3t4u9j523XkEt6">form</a>. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.</em></p></div>